Jaé
Joseph — Creative Consultant, Media Strategist & Producer
Creative Consultant · Media Strategist · Producer
Award-winning creative consultant, strategist, and producer whose practice bridges creative direction, cultural strategy, and product design — translating conceptual ideas into refined visual systems that resonate within the contemporary cultural moment.
Practice
Advising founders, designers, and artists translate creative ideas into reality—whether that's building brand identities, developing exhibition concepts, or figuring out a business strategy that makes a project viable.
About
Building the
Cultural
Infrastructure.
With over a decade of experience, Jaé has cultivated a multidisciplinary portfolio spanning global brands, cultural institutions, and the contemporary art world. His career sits at the intersection of product design, brand development, packaging systems, cultural strategy, experiential marketing, and audience development.
Known for translating brand narratives into commercially viable products and design systems, Joseph brings a refined understanding of materiality, packaging, consumer behavior, and visual identity development. He moves fluidly between fine art, beauty, fragrance, and commercial branding — creating integrated systems that are as aesthetically precise as they are strategically sound.
A Caribbean-American cultural producer, Jaé's practice is informed by the richness of cross-cultural experience and a lifelong fascination with beauty, aesthetics, and the power of craft. He is also the founder of BAO Essentials (Black Apothecary Office), a papaya-powered skincare brand recognized by the NAACP and American Express Minority Corporate Counsel.
Trusted advisor to artists, founders, institutions, and emerging brands navigating periods of growth and transformation.
Areas of Expertise
Product Design
Sensitivity to form, materiality, and physical presence — bridging conceptual intent with commercially viable design systems.
Brand Development
Building identities from the ground up — visual systems, positioning, and narrative architecture that establish lasting brand equity.
Packaging Systems
End-to-end packaging development grounded in material culture, consumer behavior, and the language of contemporary luxury.
Cultural Strategy
Programmatic approaches that embed brands and artists within the contemporary cultural moment — meaningful, not transactional.
Beauty & Scent
From formulation through to launch — developing beauty and fragrance products that reflect brand narrative, design integrity, and market sensibility.
Experiential Marketing
Audience experiences and activations that translate brand values into unforgettable, multi-sensory moments.
Audience Development
Building and nurturing communities of collectors, consumers, and collaborators across international markets.
Selected
Work
Portfolio
Cultural Events & Institutional Partnerships
Venice Biennale × Bulgari
Institutional partnership — cultural communications and strategic programming for the world's premier contemporary art exhibition in collaboration with Bulgari.
Frieze New York × BMW
Communications, strategic partnerships & VIP audience engagement.
Paris Photo
Brand strategy and media relations for the premier photography fair.
SXSW × Virgin
Brand activations and cultural programming in collaboration with Virgin at SXSW.
Amex × Kennedy Yanko (Open Studios)
Cultural production and audience engagement for artist Kennedy Yanko's Open Studios, in partnership with American Express.
Lucia Hierro × Hermès
Brand voice and artist collaboration advising — guiding the creative partnership between artist Lucia Hierro and Hermès with strategic direction at the intersection of contemporary art and luxury craft.
Cannes Lions × Samsung
Activation and experiential programming for Samsung at the Cannes Lions International Festival of Creativity.
TIDAL × INSECURE HBO
"Adulting" pop-up activation for the season premiere launch of HBO's impactful series Insecure.
Tony Awards × Jeremy O'Harris
Production and strategic communications for the Tony Awards viewing party and after-party, produced in association with and hosted by Jeremy O'Harris.
Brand & Launch Campaigns
Oprah Winfrey's The Wisdom of Sundays
Creative production and communications support for the launch of Oprah Winfrey's The Wisdom of Sundays.
Cole Haan — "History Begins Here"
Creative strategy and campaign development for Cole Haan's heritage-forward brand initiative.
The Met Unframed
The Metropolitan Museum of Art × Verizon AR collaboration — redefining museum audience engagement.
HBO Max: Human By Orientation
Special projects and activations amplifying queer voices and experiences.
DAEM × Basquiat Estate
Art direction for the luxury watch collaboration with the Basquiat Estate.
Italia Independent Eyewear × New Museum
Led communications, VIP and talent engagement, flagship store opening, after-party, and artist activation in partnership with the New Museum.
Colmar Presents: The Age of Shayne Oliver
Developed the VIP communications strategy for the collaboration launch during Milan Fashion Week.
Art Direction
Mickalene Thomas — Cultured Magazine
Art director for "Figuring History: Robert Colescott, Kerry James Marshall, Mickalene Thomas" at Seattle Art Museum.
Derrick Adams × Air Jordan "Jumpman" Editorial
Art direction for the Air Jordan "Jumpman" editorial with artist Derrick Adams, produced in collaboration with Art Basel Miami Beach.
Making a Living — Jayaram Law
Cultural producer for Nicolau Vergueiro's survey exhibition spanning 20+ years of work.
Brand, Beauty & Fragrance
BAO Essentials / Black Apothecary Office
Founder. Award-winning papaya-powered skincare rooted in Caribbean heritage. Wholesale partner to the hospitality and spa industry. Recognized by the NAACP and American Express Minority Corporate Counsel.
BAO × ACE Hotel Palm Springs
2-year anniversary spa partnership with ACE Hotel's Feel Good spa.
Founder & Creative Director of WANDERINGOPUS — an independent fragrance house launching its debut collection in 2026. Crafted in collaboration with international partners and produced in France.
Beauty Accelerator
Building diversity in beauty investing for Black and LatinX entrepreneurs.
TOOD Beauty × Jaé Joseph
In collaboration with TOOD Beauty, launched a limited-edition nail polish collection for Pride Month honoring eight LGBTQ+ activists, with each shade named in recognition of one of the honorees.
Global Presence
Public programming and VIP cultural experiences coordinated across galleries and multimedia organizations in New York — London — Paris — Venice — Hong Kong — Miami.
The desire for beauty has always been there — outside of the superficial context we all know it to be.
Press &
Recognition
Founded · Est. 2020
BAO
Essentials
Black Apothecary Office — award-winning papaya-powered skincare rooted in Caribbean heritage. Founded in 2020 as both a beauty brand and a statement about cultural ownership, representation, and the historical context of the era we are living in.
BAO operates as a wholesale brand exclusively serving the hospitality and spa industry — supplying luxury hotels, resort spas, and wellness properties with refined, performance-driven skincare formulated for professional use.
Founded · Produced in France · Launching 2026
Wandering
Opus
Founder and Creative Director of WANDERINGOPUS, an independent fragrance house established to explore the intersection of scent, storytelling, and contemporary design. Conceived as a multidisciplinary luxury brand, the project reflects Mr. Joseph's longstanding interest in product development, material culture, and sensory experiences.
Launching its debut fragrance collection in 2026, WANDERINGOPUS represents the culmination of years of research into brand narrative, visual identity, packaging design, and olfactory storytelling. Crafted in collaboration with international fragrance partners and produced in France, the collection embodies a design-led approach to modern luxury — drawing inspiration from travel, cultural exchange, and personal memory.
wanderingopus.com ↗·@wanderingopus on Instagram ↗Founder & Creative Ventures
Independent fragrance house founded in 2019, focused on luxury scent creation, narrative-driven product development, and design-led brand building.
BAO Essentials
Award-winning skincare brand operating as a wholesale partner exclusively to the hospitality and spa industry. Recognized for innovative packaging and performance-driven formulations.
Jaé Joseph Studio
Creative consultancy specializing in brand strategy, product development, experiential marketing, and cultural partnerships.
Jaé Joseph Studio
Cultural
Intelligence
Lead
Jaé operates as a Cultural Intelligence Lead within Jaé Joseph Studio, translating cultural insight into brand strategy, creative direction, and market positioning.
In this capacity, Jaé identifies and interprets cultural movement across luxury, beauty, wellness, hospitality, design, and contemporary consumer behavior. Rather than reacting to trends, Jaé works from cultural signals — tracking shifts in narrative, taste, and audience behavior to anticipate what will matter next.
This intelligence is embedded into brand strategy and fractional CMO advisory, ensuring all recommendations are grounded in cultural relevance and timing.
This practice informs
Brand positioning and narrative development
Campaign and content strategy direction
Cultural trend forecasting and signal analysis
Founder and executive thought leadership
Audience and market behavior insights
Opportunity mapping across media and partnerships
Within Jaé Joseph Studio, Cultural Intelligence functions as a strategic layer that helps brands move beyond reaction and into cultural leadership.
Editorial
Special
Projects
Contact
Get in touch.
Get connected.
Jaé accepts inquiries for creative consulting, brand strategy, cultural programming, art direction, and speaking engagements.
@jaejoseph on Instagram ↗Creative Consulting
Brand strategy, visual direction, product design
Cultural Programming
Exhibition strategy, artist support, institutional partnerships
Media Relations
Press strategy, editorial placement, profile building
Speaking
Panels, keynotes, cultural leadership conversations
© 2026 Jaé Joseph. All rights reserved.